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Guerrilla Rep Media
About
Films
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About
Films
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What you CAN and CAN’T negotiate in an Indiefilm Distribution Deal
Distribution Ben Yennie 7/26/23 Distribution Ben Yennie 7/26/23

What you CAN and CAN’T negotiate in an Indiefilm Distribution Deal

Negotiation is a skill, and it takes a while to understand it. Here are some things I’ve seen as an acquisitions agent for a US distributor, as well as from my time as a producer’s rep.

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How Independent Filmmakers can THRIVE in the current distribution Marketplace.
Distribution, Marketing Ben Yennie 1/29/20 Distribution, Marketing Ben Yennie 1/29/20

How Independent Filmmakers can THRIVE in the current distribution Marketplace.

If you want to make a career in film, you need to make money. To do that effectively, you need distribution, and that sphere is a tumultuous mess. Here’s a guide to thriving in the current distribution landscape

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Can Independant Filmmakers Survive the Streaming Wars?
Distribution, Marketing Ben Yennie 1/22/20 Distribution, Marketing Ben Yennie 1/22/20

Can Independant Filmmakers Survive the Streaming Wars?

Everyone talks about the streaming wars, and even though the dust is already settling, we should make sure to examine the lasting effects of the subscription streaming wars.

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What does current state of Independent Film Distribution look like in 2020?
Distribution Ben Yennie 1/1/20 Distribution Ben Yennie 1/1/20

What does current state of Independent Film Distribution look like in 2020?

If you want to make movies, they have to make money. Here’s a throwback guide.

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How Filmmakers Can Use Community Screenings to Maximize Impact and Profits
Marketing, Distribution Ben Yennie 9/11/19 Marketing, Distribution Ben Yennie 9/11/19

How Filmmakers Can Use Community Screenings to Maximize Impact and Profits

Not all films can get a theatrical release. That said, there are a lot of public places with screens where you can organize events to get the word out about your movie and its message.

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9 Essential Elements of an Independent Film Community Screening Package
Distribution, Marketing Ben Yennie 9/4/19 Distribution, Marketing Ben Yennie 9/4/19

9 Essential Elements of an Independent Film Community Screening Package

Theatrical releasing isn’t about money, it’s about awareness. That said, not all films are suited for a theatrical release. Here’s a guide for those an alternative for certain films.

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How an Audience Buys Indie Movies
Marketing, Distribution Ben Yennie 7/17/19 Marketing, Distribution Ben Yennie 7/17/19

How an Audience Buys Indie Movies

If you want to make a career in indiefilm, you need to make money. If you want to make money, people need to buy your movie. Here’s the funnel they tend to follow.

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Why Film Distributors & Sales Agents Need to know about your Social Media.
Marketing, Community, Distribution Ben Yennie 5/15/19 Marketing, Community, Distribution Ben Yennie 5/15/19

Why Film Distributors & Sales Agents Need to know about your Social Media.

When Filmmakers work with a distributor or Sales Agent, it’s something of a partnership. Understanding each other’s social media is vital to success.

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The Practical Guide to DVD/Blu-Ray Distribution for Independent Filmmakers
Distribution Ben Yennie 5/8/19 Distribution Ben Yennie 5/8/19

The Practical Guide to DVD/Blu-Ray Distribution for Independent Filmmakers

Physical media is dead, right? Well, mostly. Although maybe not as much as you’d think.

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13 Things you NEED on your Production Company Website
Marketing, Community Ben Yennie 1/9/19 Marketing, Community Ben Yennie 1/9/19

13 Things you NEED on your Production Company Website

If you made a movie, you have to market it. That means you need a website. Here’s what one Executive producer who straddles film and tech thinks should be on it.

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How to Write an Independent Film Business Plan - 4/7 Marketing Section
Marketing, Film Financing, Distribution Ben Yennie 10/10/18 Marketing, Film Financing, Distribution Ben Yennie 10/10/18

How to Write an Independent Film Business Plan - 4/7 Marketing Section

If you want to raise money from investors, you’re going to need a plan. A business plan, to be exact. Here’s how you write the marketing section.

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6 Questions to Ask yourself BEFORE Self Distributing your Film
Distribution, Marketing Ben Yennie 8/29/18 Distribution, Marketing Ben Yennie 8/29/18

6 Questions to Ask yourself BEFORE Self Distributing your Film

Whether to get a sales agent or distribute your film yourself is a hot topic on most film forums. Here are 6 questions you should consider to help you decide.

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What platforms should I release my movie on?
Distribution Ben Yennie 8/8/18 Distribution Ben Yennie 8/8/18

What platforms should I release my movie on?

If you want to make money from distributing your film, you’re going to need a strong VOD strategy. Here’s a breakdown of platforms updated for 2023.

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6 Rules for Contacting Press
Marketing Ben Yennie 8/1/18 Marketing Ben Yennie 8/1/18

6 Rules for Contacting Press

Press coverage is the single most cost-effective form of marketing for any product, including independent film. Media coverage isn’t a guarantee though, here’s how you get it.

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Why Exclusivity is GOOD for Filmmakers
Distribution, General Business Ben Yennie 5/30/18 Distribution, General Business Ben Yennie 5/30/18

Why Exclusivity is GOOD for Filmmakers

A lot of filmmakers are afraid to give up exclusive distritbution or sales rights out of fear of loss. Unfortunately, such a mindset all but guarantees loss of revenue. Here’s why.

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6 Reasons Filmmakers Are Entrepreneurs
Community, General Business, Marketing Ben Yennie 5/23/18 Community, General Business, Marketing Ben Yennie 5/23/18

6 Reasons Filmmakers Are Entrepreneurs

If you want to make movies for a living, you’ll likely have to start a company. That alone makes you an entrepreneur, but here are 6 other reasons why.

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4 Reasons Niche Marketing is VITAL to your indiefilm’s Succes
Marketing, Distribution, Film Financing Ben Yennie 2/7/18 Marketing, Distribution, Film Financing Ben Yennie 2/7/18

4 Reasons Niche Marketing is VITAL to your indiefilm’s Succes

If you want to grow your career in entertainment, it’s all about audience. If you want a big audience, you need to start with die hard fans. That means you’ve got to know your niche.

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The Top 11 ways to Support Content Creators as a Fan
Community Ben Yennie 7/12/17 Community Ben Yennie 7/12/17

The Top 11 ways to Support Content Creators as a Fan

We all have people we follow, and we all tend to want more content. Here’s how you can support your favorite creators so they can make it for you.

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