The Distributor’s job is largely to make your film available for sale, and set it up in such a way that people are likely to buy it. Some will work to market your film, but most won’t. Even when they do market your film, you helping market your work will make the marketing your distributor does much more effective. However, there are some basic rules that you should follow to make sure everything goes as well.
Quick disclaimer: This assumes that they'll work with you on it. that's not always a safe assumption, although it should be something you talk about when you're in negotiations with your sales agent and distributor.
1. COMMUNICATE with your distributor.
If you want your relationship with your distributor to be effective, then you need to lay out what you would define as success. You should listen to when they need something from you, and work towards making it happen as quickly as possible. Do what you can to help them promote your film.
A lot of the communication with your distributor will likely be at the beginning of your relationship in closing the contract. You can learn a lot about them through this process, but the most important thing to do before you sign is call 3 of their previous clients. Here’s a link for more information about doing your due diligence.
Related: 5 Rules for vetting your Distributor/Sales Agent
Also, you might want to understand what a film distribution contract looks like to better facilitate that communication. The blog below may help.
Related: The 7 Main Indiefilm Distribution Deal points
2. Make sure you ONLY sell the OFFICIAL links
Unless you redline the ability to sell your film through Vimeo through your own website, you should ONLY post the official sales links for your film that your distributor will set up. Even if you have the right to sell the film through your own website, you should still at least occasionally post the distributors sales links. Not only does it help keep your distributor happy, it also makes your film look bigger since its available in more places.
3. Take as many interviews as you can, and seek them out where appropriate.
4. Keep your social media up to date!
5. Use Affiliate programs for better tracking and analytics
Thanks so much for reading! If you want to know more, you should join my mailing list for blog digests of blogs just like this one. That button is below on the left. I don’t just write about film distribution, I also do it. If you still need distribution for your film, you should consider submitting it. That link is on the right.
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You've got some very amazing insights, and it's really put together well. You did a great job on this post!
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My name is Ben, I'm an Entrepreneur, Producer's Rep, and Author. I'm the founder of Guerrilla Rep Media, Co-Founder/CMO of ProductionNext, and founder of Producer Foundry. Together, the organizations seek to help make filmmaking a more economically sustainable endeavor. I am dysic, I have capitalization issues, and the blogs are often unedited. opinions all my own.
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