Last time we went over the basics of writing an independent film executive summary. This time, we’re diving into the first section of a business plan. By this I mean the company section. If you want an angel investor to give you money, they’re going to need to understand your company. There are some legal reasons for this, but most of it is about understanding the people that they’re considering investing in.
The company section generally consists of the following Sub-sections. This section only covers the company making the film, not the media projects themselves. Those will be explored in section III - The Projects.
FORM OF BUSINESS OWNERSHIP
This is the legal structure you’ve chosen to form your company as. If you have yet to form a company, you can tell an investor what the LLC will be formed as once their money comes in. I’ve written a much longer examination of this previously, which I’ve linked to below.
This subsection talks a bit about your production company. You can talk about how long you’ve been in business, what you’ve done in the past, and how you came together if it makes sense to do so. Avoid mentioning academia if at all possible, and try to make sure this section only takes up 2-3 lines on the page.
This is what you stand for as a company. What’s your vision? What content do you want to make over the long term. Why should an investor back you instead of one of the other projects that someone else solicited.
Your film probably can’t compete with the potential return of a tech company. I’ve explored that in detail over the 7 part blog series linked below.
Since you can’t compete on the merits of your potential revenue alone, you need to show them other reasons that it would behoove them to invest in your project. See the link below for more information.
Related: Diversification and Soft Incentives
These are the key team members that will make your film happen. List the lead producer first, the director second, the Executive Producer second, the remaining producers after that. Directors of photography tend to not add a lot of value in this section, but if you’ve got one with some impressive credits behind them, it might make sense to add them.
Generally, if you have someone on your team with some really impressive credits, it might make more sense to list them ahead of the order I listed above.
This should talk a little about the films you’re going to make, and the films you’ve made in the past.
This is a calendar of operations with key milestones that you intend to hit during the production of the film. These would be things like:
The Current events are as they sound, a list of the exciting events going on with your film and with your company. This could be securing a letter of intent from an actor, director, or distributor, completing the script or raising some portion of the financing.
Thanks so much for reading! I’ll be back next week with the projects section. In the meantime, you can find the other completed sections of this 7 part series below
Risk Statement/SWOT Analysis
Financials Section (Text)
Pro-forma Financial Statements.
Assisting filmmakers in writing business plans is a decent part of the consulting arm of my business. If you’d like to know more or for me to review your project, you can submit your project with the button below. Or you can reach out to me directly using the button in the middle to ask for help in punching up the plan for your project. If all you have is a quick question, use the relevant button to book a call on clarity. It's billed by the minute, but it's the easiest way to get some quick questions answered.
Also, if you like these blogs, you should consider joining my email list. You’ll get monthly digests of blogs coordinated by topic, as well as access to my Film Market Resource Package.
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My name is Ben, I'm an Entrepreneur, Producer's Rep, and Author. I'm the founder of Guerrilla Rep Media, Co-Founder/CMO of ProductionNext, and founder of PRoducer Foundry. Together, the organizations seek to help make filmmaking a more economically sustainable endeavor. I am dysic, I have capitalization issues, and the blogs are often unedited. opinions all my own.
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