Your social media presence for your company is extremely important. Likely, the most important piece of it is your presence on facebook. Facebook has the largest user base, and if you know how to use it you can tap into a huge part of your target market. Here are 5 rules that will help you grow your facebook presence.
Focus on a Page for you Company, not your projects.
When you set up your facebook page, it’s better to focus on a page for your production company instead of your film. This way, when you move on to the next film, you’ll already have the audience you’ve created for your film. You may have to create a page for individual projects, but you should focus on keeping the audience for your company page engaged.
Don’t try to manage too much at once.
If you let too long pass between posts, your fan base will start to decay. Further, when next you post, your posts won’t reach as far because facebook’s algorithm won’t let them. It’s much better to focus on managing one or two pages at the same time, and helping those pages to grow within the platform.
Share useful content to relevant groups
One good way to grow your brand recognition online is to post valuable content to your page, then share it to groups filled with your target demographic. I do this all the time. In fact, there’s a good chance that’s how you found this article. This content shouldn’t just be sales links for your film, it should be free content that provides some value to the group. You can post the occasional sales link, but you shouldn’t do so more than once per week.
It’s important that you avoid being too spammy while doing this. I have a list of 5 groups to share to for each of my pages on a daily basis, to help ensure I don’t post to the same group too many times. It takes some time to set up, but it’s the best way to avoid running a foul of group admins. That’s not something you want to do, trust me. (Sorry if you’re one of the admins I’ve run afoul of them)
Always post videos natively
By this, I mean always upload your videos directly to facebook, don’t post a Vimeo or YouTube link. If Facebook sees that the video is coming from Vimeo or YouTube, it will only get about 20% of the reach. If, on the other hand, you upload it directly to you page, it will actually get a lot of prioritized placement in the feeds of people who like your content and their friends.
Don’t put your movie on facebook, put your trailers there and point to Amazon.
Finally, facebook video is a great place to post a trailer, but not a great place to post your entire film. First of all, you won’t be paid for posting your video to facebook like you would be if you posted to Amazon Video Direct or YouTube. Second, most people just don’t watch full length films on facebook. They’ll watch videos that are only a few minutes long.
As such, posting your trailer can be a great way to get extra attention on it, and then you can link off to a place where people can buy it or watch it for free. Doing this can not only increase the number of people who watch your film, but might even increase your total audience.
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My name is Ben, I'm an Entrepreneur, Producer's Rep, and Author. I'm the founder of Guerrilla Rep Media, Co-Founder/CMO of ProductionNext, and founder of Producer Foundry. Together, the organizations seek to help make filmmaking a more economically sustainable endeavor. I am dysic, I have capitalization issues, and the blogs are often unedited. opinions all my own.
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