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About
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5 Mistakes that cost filmmakers TENS or HUNDREDS of THOUSANDS of dollars
General Business, Marketing, Distribution Ben Yennie 9/27/23 General Business, Marketing, Distribution Ben Yennie 9/27/23

5 Mistakes that cost filmmakers TENS or HUNDREDS of THOUSANDS of dollars

Everyone makers mistakes, the key is keeping them manageable and learning from them. Here are 5 mistakes that can cost filmmakers tens or even hundreds of thousands of dollars.

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Commercial Doesn’t NECESSARILY Mean Crap
Marketing, Distribution Ben Yennie 8/30/23 Marketing, Distribution Ben Yennie 8/30/23

Commercial Doesn’t NECESSARILY Mean Crap

In the film industry, we’re all ont he cutting edge of culture. Unfortunately, the contrarian tendencies of our artistic sides sometimes causes us to assume if it’s popular, it’s bad. That’s an oversimplification. Here’s why.

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How to Finance your Documentary
Film Financing, Marketing Ben Yennie 8/2/23 Film Financing, Marketing Ben Yennie 8/2/23

How to Finance your Documentary

Documentary and narrative films aren’t just different styles, they’re entirely different beasts! It’s amazing how different the financing systems are. Learn more in this article.

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How COVID-19 Affected the Indie Film Industry
General Business, Distribution, Marketing, Special Ben Yennie 5/13/20 General Business, Distribution, Marketing, Special Ben Yennie 5/13/20

How COVID-19 Affected the Indie Film Industry

COVID-19 affected the entire world. To some degree, it still affects us all. Here’s 2023 update to some estimations I made in 2020 as to the effects of the pandemic on the industry.

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18 Steps to GROW your Filmmaking from Shorts to Features
General Business, Community, Marketing Ben Yennie 2/19/20 General Business, Community, Marketing Ben Yennie 2/19/20

18 Steps to GROW your Filmmaking from Shorts to Features

All distributors get asked if they do anything with shorts on a shockingly frequent basis. Unfortunately, most distributors don’t do anything with shorts, as there’s a very limited market for those who watch them. Here’s how you grow beyond them.

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How and Why to treat your Production Company Like a Small Business.
Distribution, General Business, Marketing Ben Yennie 2/12/20 Distribution, General Business, Marketing Ben Yennie 2/12/20

How and Why to treat your Production Company Like a Small Business.

If you want to make a living in film, it’s not enough to be creative. You also need to have a strong business sense. Here’s why that’s the case, and a guide to getting started.

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The 4 Types of Media Entrepreneurship
General Business, Marketing Ben Yennie 2/5/20 General Business, Marketing Ben Yennie 2/5/20

The 4 Types of Media Entrepreneurship

If you want a career in independent film, you’re going to need to have some entrepreneurial skills. Here’s an outline for what that could look like.

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How Independent Filmmakers can THRIVE in the current distribution Marketplace.
Distribution, Marketing Ben Yennie 1/29/20 Distribution, Marketing Ben Yennie 1/29/20

How Independent Filmmakers can THRIVE in the current distribution Marketplace.

If you want to make a career in film, you need to make money. To do that effectively, you need distribution, and that sphere is a tumultuous mess. Here’s a guide to thriving in the current distribution landscape

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Can Independant Filmmakers Survive the Streaming Wars?
Distribution, Marketing Ben Yennie 1/22/20 Distribution, Marketing Ben Yennie 1/22/20

Can Independant Filmmakers Survive the Streaming Wars?

Everyone talks about the streaming wars, and even though the dust is already settling, we should make sure to examine the lasting effects of the subscription streaming wars.

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6 Things for Filmmakers to Prepare for the 2019 American Film Market #AFM2019
Distribution, Marketing Ben Yennie 10/9/19 Distribution, Marketing Ben Yennie 10/9/19

6 Things for Filmmakers to Prepare for the 2019 American Film Market #AFM2019

If you want to get the most out of the American Film Marktet, you need to prepare. Here’s what you need.

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Why you ABSOLUTELY MUST Become an Indiefilm Entrepreneur
General Business, Marketing Ben Yennie 9/25/19 General Business, Marketing Ben Yennie 9/25/19

Why you ABSOLUTELY MUST Become an Indiefilm Entrepreneur

If you want to make movies, you need to be an entrepreneur. Here’s why.

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How and Why to Test Screen Your Indiefilm
Marketing Ben Yennie 9/18/19 Marketing Ben Yennie 9/18/19

How and Why to Test Screen Your Indiefilm

Marketing is way more effective when you’re targeting the right audience. Test screenings can help you make sure you are.

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How Filmmakers Can Use Community Screenings to Maximize Impact and Profits
Marketing, Distribution Ben Yennie 9/11/19 Marketing, Distribution Ben Yennie 9/11/19

How Filmmakers Can Use Community Screenings to Maximize Impact and Profits

Not all films can get a theatrical release. That said, there are a lot of public places with screens where you can organize events to get the word out about your movie and its message.

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9 Essential Elements of an Independent Film Community Screening Package
Distribution, Marketing Ben Yennie 9/4/19 Distribution, Marketing Ben Yennie 9/4/19

9 Essential Elements of an Independent Film Community Screening Package

Theatrical releasing isn’t about money, it’s about awareness. That said, not all films are suited for a theatrical release. Here’s a guide for those an alternative for certain films.

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How To Title a Film so it SELLS
Marketing, Distribution Ben Yennie 8/28/19 Marketing, Distribution Ben Yennie 8/28/19

How To Title a Film so it SELLS

One of the most important parts of selling your film is the title. Here’s a guide to titling your independent film so it stands out to viewers, sales agents, and distributors.

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Why I started a YouTube Channel
Community, Marketing, Announcement Ben Yennie 8/6/19 Community, Marketing, Announcement Ben Yennie 8/6/19

Why I started a YouTube Channel

Why would a film distributor start an education youtube channel? Here’s why I did.

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How an Audience Buys Indie Movies
Marketing, Distribution Ben Yennie 7/17/19 Marketing, Distribution Ben Yennie 7/17/19

How an Audience Buys Indie Movies

If you want to make a career in indiefilm, you need to make money. If you want to make money, people need to buy your movie. Here’s the funnel they tend to follow.

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How to get Short Film Distribution
Marketing, Distribution Ben Yennie 7/10/19 Marketing, Distribution Ben Yennie 7/10/19

How to get Short Film Distribution

Shorts aren’t generally something you make money from, but here are some ways to build your career from them.

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One HUGE Don't When Dealing with Film Distributors
Marketing, Distribution Ben Yennie 7/3/19 Marketing, Distribution Ben Yennie 7/3/19

One HUGE Don't When Dealing with Film Distributors

There are many things you SHOULD do when selling your film with your distributor. There’s one BIG thing you should NEVER do.

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How best to COLLABORATE with your Distributor to Market your Movie
Distribution, Marketing Ben Yennie 6/26/19 Distribution, Marketing Ben Yennie 6/26/19

How best to COLLABORATE with your Distributor to Market your Movie

Good relationships are about give and take. Here’s a basic ruleset for working with your distributor or sales agent.

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