To cap off my first ever distribution month, I thought I’d talk a little bit about where Independent Film Distribution is heading. Markets are going to be a big center of commerce for the film industry for a few years, but they’re going to continue to wane for the truly independent filmmakers, which means one of the biggest areas for entry for filmmakers is likely to go away. With the fall of Distribber, and how Amazon looks like it’s going to scale back its filmmaker direct distribution programs there’s only one real path left for filmmakers. That path is to build an audience that’s highly engaged with your content, and distribute not only your film to them, but other products related to your Intellectual property (IP.)
So the first step in this (as I’ve brought up in at least half of the blogs this month…) is to build a highly engaged audience and following. This is something that Youtubers have become fantastic about. You have to have lots of touch points with your audience and provide them a perspective that they emote with but can’t find anywhere else. By that I mean…
Create Niche Content that speaks to an underserved audience
Think less about format
Create Custom Experiences around your IP
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Thanks so much for reading! This blog is something of a mix between a distribution blog and something to make you think a little bit more like an entrepreneur. If you like this sort of content, make sure you come back in February for Entrepreneurship month. If you don’t want to miss it, make sure you subscribe to my mailing list, follow me on twitter, Reddit, Facebook, or check out my Youtube Channel. If you want to be extra awesome, throw me a few bucks on Patreon.
My name is Ben, I'm an Entrepreneur, Producer's Rep, and Author. I'm the founder of Guerrilla Rep Media, Co-Founder/CMO of ProductionNext, and founder of Producer Foundry. Together, the organizations seek to help make filmmaking a more economically sustainable endeavor. I am dysic, I have capitalization issues, and the blogs are often unedited. opinions all my own.