In part 6 of my 7 part series on independent film business planning, we’re going to go over the text portion of the financial section of the business plan. This is where you explain the methodology you used in your financial projections, the general plan for taking in the money, and then overview what you’re going to present in the final section, the pro-forma financial statements.
This subsection is devoted to how you intend to raise your funding. As a hint, the answer SHOULT NOT be that you intend on raising your funding all in equity. You’ll want to outline where you intend to raise each part of your money from, as well as how that money will be raise.
Some questions to ask yourself here are as follows, how much are you planning on raising in tax incentives? How much re you planning on raising in product placement? Do you have any pre-sales from a distributor or sales agen? Are you planning on any other forms of backed debt? Did you have a successful crowdfunding campaign? How much are you looking for in equity? And how much do you intend to raise in unbacked debt?
For more detail on this, you should check out one of my most popular articles.
You’ll also want to figure out if you’re staging the investment. By this, I mean are you planning on raising money for development first? Do you plan a separate raise for completion or marketing funds? There can be some pretty big advantages to raising funding for your film across multiple rounds.
For more information on this, I encourage you to check out my blog on the 4 stages of independent film investment.
Finally, you’ll want to make sure they understand your offer. Some questions you’ll need to answer are: What’s the amount you’re raising in equity and what percentage ownership in your project are you offering for that funding? What’s your minimum buy in? Who are the other stakeholders?
Additionally you’ll want to highlight the potential revenue for your film, and give them their estimated Return on Investment (ROI). This will have to be done after your pro-forma financial statements. You’ll also want to outline when you expect them to breakeven.
This section is primarily about outlining the assumptions you used while making your pro-forma financial statements. You’ll want to outline the criteria you used when creating a comparative analysis, as well as what assumptions you made while creating your cash flow sheet, and waterfall to your company/expected income breakdown.
For more detail on financial projections, please check out this blog below.
Pro Forma Financial Statements
Finally, you’ll want to outline your Pro-Forma financial statements. For reference, these are the following documents.
Topsheet Budget: A snapshot of how money will be spent on your film.
Revenue Topsheet: An overview of money to the company and to the investor.
Waterfall to Company/Expected Income breakdown: An outline of how much money your film will make based on your comparative analysis, and from what sources. Generally, when I make a waterfall like this, I’ll also deduct the fees from various other stakeholders including platforms, distributors, sales agents, and producer’s reps (if applicable.)
Internal company waterfall (capitalization table). This sheet is something that not everyone does, but it essentially outlines where the money will go once it gets to your company. I feel this is necessary if you’re using a more complicated financial mix that incorporates debt and tax incentives.
Cashflow Sheet/ Breakeven analysis: This document is an overview of how money will flow through the company and subsequently come back in. you’ll want to highlight when they can expect to recoup their investment.
Research/Sources: This is self explanatory, it’s the research you used in the other sections of the plan, particularly the films you used in the comparative analysis.
Thanks so much for reading! I’ll be back next week with the final installment going into much more detail on the pro forma financial statements.
As a reminder, a large part of my consulting business is built around helping filmmakers do better business planning. If your business plan could use a punch-up, then I encourage you to email me with the button below. If you have some quick questions, check me out on Clarity using the relevant button, and if you want me to help you write a deck or a business plan from scratch, package your film, or distribute a completed film, use the submit button below.
Also: if you like this content and want to learn more, please join my email list! Not only will you get a FREE Film Market Resource Pack, you’ll also get monthly Digests of blogs organized by topic to help you grow your filmmaking career.
Finally, if you want to check out the other sections of this 7 part blog series, I’ve included a table of contents below.
Risk Statement/SWOT Analysis
Financials Section (Text)
Pro-Foma Financial Statements.
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My name is Ben, I'm an Entrepreneur, Producer's Rep, and Author. I'm the founder of Guerrilla Rep Media, Co-Founder/CMO of ProductionNext, and founder of Producer Foundry. Together, the organizations seek to help make filmmaking a more economically sustainable endeavor. I am dysic, I have capitalization issues, and the blogs are often unedited. opinions all my own.
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