For those of you who are unfamiliar, a community screening model is an alternate version of a theatrical where instead of booking theaters across the country. There are so many places with high quality sound systems across the country that it can make a lot of sense to book these secondary locations instead of spending the money to four wall a theater. Since we talked about what a community screening package generally includes, I thought I’d go over what it takes to book those screenings this week.
If you’re making a film with an extremely niche audience, it can make A LOT of sense to consider hosting some community screenings in place of a more traditional theatrical run. While this tactic most commonly used for documentaries that have a strong social message, it’s also a tool that can be quite effective when utilized by narrative films targeting a very well defined niche. Here’s what goes into the package you’ll be selling to anyone who might want to screen your film.
They say don’t judge a book by its cover, so you’d think it should follow that you shouldn’t judge a film by its title. You would think wrong. Title is a hugely important part of your film marketing, and it should be something you think about from the very beginning, not simply as an after thought. So here’s how to go about creating a title that will stick.
I started a youtube Channel! I’ve been debating whether or not to do so for a while, but I wanted to make sure I did it right. With the release of this blog and this video, I’m now going to be releasing around One video a week, and maybe more in the future. Why am I doing this? You can read on to find out, or just watch the video below.
They say that most people know whether or not they would get into bed with someone in the first conversation. Admit it, you didn’t realize I was talking about investors giving you money right there, did you? Jokes aside, there are a few key things your investor is going to need to know about your project in order to give you any serious consideration.
Filmmakers Ask me about Recoupable Expenses all the time. A lot of filmmakers think that recoupable expenses mean money they have to pay. Except in some VERY limited circumstances, that’s not the case.
A recoupable expense is simply an expense that a distributor or sales agent fronts to your film. Another way of looking at this is that your distributor is your last investor, as they’re putting in a zero interest loan in the form of paying for fees and services necessary to take the film to market. Most of the time, the distributor will need to get that money back before they start paying the filmmaker. Distributors and sales agents have businesses to run and general put money into anywhere between 24 and 60 of films every year. Without the ability to recoup what we put in, distributors would not be able to continue to invest in new films. 
If you want to understand how best to market something, you need to first understand the steps that a customer would take in buying it. This isn’t just true for film, it’s true for everything any entrepreneur might want to sell. It’s called the purchase process or purchase cycle. Here’s what it looks like for film.
I get A LOT of questions about how best to make money with short films. It’s something that I think is inherently appealing to most filmmakers, to start making a little bit of passive income from every project they make. Unfortunately, while possible, it’s not that easy, and the reasons why are relatively simple.
 As with nearly anything in life, there are dos and don’ts when you;’re dealing with your independent film distributor.. Also as with most things in life, there is (at least) one thing you can do that will irreparably harm your relationship with that distributor, and might even result in legal action taken against you. What is it? Read on to find out.
The Distributor’s job is largely to make your film available for sale, and set it up in such a way that people are likely to buy it. Some will work to market your film, but most won’t. Even when they do market your film, you helping market your work will make the marketing your distributor does much more effective. However, there are some basic rules that you should follow to make sure everything goes as well.
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AuthorMy name is Ben, I'm an Entrepreneur, Producer's Rep, and Author. I'm the founder of Guerrilla Rep Media, Co-Founder/CMO of ProductionNext, and founder of Producer Foundry. Together, the organizations seek to help make filmmaking a more economically sustainable endeavor. I am dysic, I have capitalization issues, and the blogs are often unedited. opinions all my own. 
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