Most filmmakers only think about festivals when they’re getting ready to market their film. There are lots of reasons that this line of thinking is flawed, however it would take far more than a 600-800 word blog to even begin to touch on them. However, if you’re going to have ANY level of success from your festival run, you’re going to need some bomb printed materials. This blog outlines a couple of examples I’ve used personally and had success with.
One of the things that most filmmakers tend to struggle with tends to be creating a website for their projects. Given that it’s nearly 2019, your business needs a website, and it needs to be good. However, many filmmakers websites tend to be hard to navigate, overly complicated, or focus more on the photos from the shoot than the subject of the project. So, I thought I would create a post outlining some of the best practices in creating a website that I’ve come across.
If you’re a filmmaker, you’ve probably heard that making genre pictures is generally the best way to get your start. They can be a good way for you to start developing a community, and building a brand around yourself, your company, and your work. But the popular genres change on something of a regular basis. So to start the new year off right, I’m writing this blog to share the hot genres of 2019.
The year is starting to wrap up, so now’s a good time to plan for how to make your career skyrocket in 2019. If you’re not developing a film, you should be. But if you read last week’s blog outlining why we’re likely going to be looking at a recession in 2019, and what that means for the film industry then you might be understandably nervous as to how you’re going to get your work done. So here’s my advice to you.
Sun Tzu wrote the following in The Art of War: “The natural formation of the country is the soldier’s best ally; but a power of estimating the adversary, of controlling the forces of victory, and of shrewdly calculating difficulties, dangers, and distances, constitutes the test of a great general.” While no one can tell what the future holds, there are some trends that many of us have been following that are greatly impacting the way we run our businesses. This blog is one observer’s look at the position of the overall independent film industry, and some level of the economy as a whole.
Most filmmakers want to make movies. However, few think about establishing themselves a brand as a filmmaker. In the immortal words of Alex Ferrari of Indie Film Hustle: “If you don’t think you need a brand as a filmmaker, you’re wrong.” As wonderful as I personally find that quote, I think it needs a little elaboration. What follows are 5 reasons you NEED a brand as a filmmaker.
Last week we outlined why your brand is so important to your career as a filmmaker. This week, we’re going to dive into how you begin to define your brand. Your brand is the cumulative outcome of all the interactions anyone has with you or your company. As such, this list is far from completed, however these things are quite important when you’re getting down to defining your brand.
Most filmmakers hate the idea of crowdfunding. While nobody likes constantly having their hands out and asking their friends for money for a whole month straight, it’s something that most filmmakers are going to have to do early in their careers. It’s very possible that most filmmakers will have to do it more than once. But the reason you crowdfund isn’t just about the money. There are lots of other reasons crowdfunding can be a boon for a filmmaker’s career. Here are 4 of them.
Seeing as how a majority of my business still comes from representing filmmakers to sales agents and distributors, it’s unsurprising that a question I get at my events and in my inbox quite often is when is the best time to approach a producer’s rep, sales agent or distributor. Well, as with many things I tend to blog about, there’a a short, true, and mostly unhelpful answer to that question. There’s also a longer, more nuanced, and more correct answer. This blog attempts to answer both in under 800 words.
 I’ve been going to the American Film Market® for 9 years now, and I’ve been chronicling what’s going on with the market in many ways from podcasts to blogs and even a book or two. So given that AFM® 2018 wrapped up yesterday, I thought I would do something of a post mortem. While I’ll outline my feelings on the whole thing in this blog, the long and short of it is that the state of the American Film Market is mixed
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AuthorMy name is Ben, I'm an Entrepreneur, Producer's Rep, and Author. I'm the founder of Guerrilla Rep Media, Co-Founder/CMO of ProductionNext, and founder of PRoducer Foundry. Together, the organizations seek to help make filmmaking a more economically sustainable endeavor. I am dysic, I have capitalization issues, and the blogs are often unedited. opinions all my own. 
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