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The Underlying Cause of Many Issues Facing The Indiefilm Industry.
General Business Ben Yennie 9/20/23 General Business Ben Yennie 9/20/23

The Underlying Cause of Many Issues Facing The Indiefilm Industry.

There are many issues independent filmmakers complain about when it comes to the indie film business, many all stem from the film industry coping with he same problem, Uncertainty. This article expands on that to help creatives better adapt to it.

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Commercial Doesn’t NECESSARILY Mean Crap
Marketing, Distribution Ben Yennie 8/30/23 Marketing, Distribution Ben Yennie 8/30/23

Commercial Doesn’t NECESSARILY Mean Crap

In the film industry, we’re all ont he cutting edge of culture. Unfortunately, the contrarian tendencies of our artistic sides sometimes causes us to assume if it’s popular, it’s bad. That’s an oversimplification. Here’s why.

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What you CAN and CAN’T negotiate in an Indiefilm Distribution Deal
Distribution Ben Yennie 7/26/23 Distribution Ben Yennie 7/26/23

What you CAN and CAN’T negotiate in an Indiefilm Distribution Deal

Negotiation is a skill, and it takes a while to understand it. Here are some things I’ve seen as an acquisitions agent for a US distributor, as well as from my time as a producer’s rep.

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How Independent Filmmakers can THRIVE in the current distribution Marketplace.
Distribution, Marketing Ben Yennie 1/29/20 Distribution, Marketing Ben Yennie 1/29/20

How Independent Filmmakers can THRIVE in the current distribution Marketplace.

If you want to make a career in film, you need to make money. To do that effectively, you need distribution, and that sphere is a tumultuous mess. Here’s a guide to thriving in the current distribution landscape

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Can Independant Filmmakers Survive the Streaming Wars?
Distribution, Marketing Ben Yennie 1/22/20 Distribution, Marketing Ben Yennie 1/22/20

Can Independant Filmmakers Survive the Streaming Wars?

Everyone talks about the streaming wars, and even though the dust is already settling, we should make sure to examine the lasting effects of the subscription streaming wars.

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22 Indiefilm Distribution Definitions Filmmakers NEED to know
Distribution Ben Yennie 1/15/20 Distribution Ben Yennie 1/15/20

22 Indiefilm Distribution Definitions Filmmakers NEED to know

There are a lot of terms of art in film distribution. Here’s a primer.

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Can You Get Your Movie on Netflix or Disney+ By Yourself?
Distribution Ben Yennie 1/8/20 Distribution Ben Yennie 1/8/20

Can You Get Your Movie on Netflix or Disney+ By Yourself?

Every filmmaker wants to get their movie on the major streamers. Few know how. This might help.

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What does current state of Independent Film Distribution look like in 2020?
Distribution Ben Yennie 1/1/20 Distribution Ben Yennie 1/1/20

What does current state of Independent Film Distribution look like in 2020?

If you want to make movies, they have to make money. Here’s a throwback guide.

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5 Things to expect from the 2019 American Film Market #AFM2019
Distribution Ben Yennie 10/17/19 Distribution Ben Yennie 10/17/19

5 Things to expect from the 2019 American Film Market #AFM2019

Film markets were changing even before COVID. Here’s an analysis from 2019.

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6 Things for Filmmakers to Prepare for the 2019 American Film Market #AFM2019
Distribution, Marketing Ben Yennie 10/9/19 Distribution, Marketing Ben Yennie 10/9/19

6 Things for Filmmakers to Prepare for the 2019 American Film Market #AFM2019

If you want to get the most out of the American Film Marktet, you need to prepare. Here’s what you need.

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The 6 Steps to Negotiating an Indiefilm Distribution Deal
Distribution Ben Yennie 10/2/19 Distribution Ben Yennie 10/2/19

The 6 Steps to Negotiating an Indiefilm Distribution Deal

If you want the best distribution deal for your independent film, you have to negotiate. Here’s a guide to get you started.

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How To Title a Film so it SELLS
Marketing, Distribution Ben Yennie 8/28/19 Marketing, Distribution Ben Yennie 8/28/19

How To Title a Film so it SELLS

One of the most important parts of selling your film is the title. Here’s a guide to titling your independent film so it stands out to viewers, sales agents, and distributors.

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What is a Recoupable Expense in Independent Film Distribution?
Distribution Ben Yennie 7/24/19 Distribution Ben Yennie 7/24/19

What is a Recoupable Expense in Independent Film Distribution?

Distribution is expensive, here’s how distributors classify their expenses.

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How best to COLLABORATE with your Distributor to Market your Movie
Distribution, Marketing Ben Yennie 6/26/19 Distribution, Marketing Ben Yennie 6/26/19

How best to COLLABORATE with your Distributor to Market your Movie

Good relationships are about give and take. Here’s a basic ruleset for working with your distributor or sales agent.

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Why you NEED to HELP your Distributor Market your Movie (If They'll Let You.)
Marketing, Distribution Ben Yennie 6/19/19 Marketing, Distribution Ben Yennie 6/19/19

Why you NEED to HELP your Distributor Market your Movie (If They'll Let You.)

Distribution and Marketing aren’t the same thing. Your distributor should excel at making your film available, but you’ll still need to drive attention. Here’s why.

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The Most Important Parts of your Indiefilm Marketing Mix RIGHT NOW.
Marketing, Distribution Ben Yennie 6/12/19 Marketing, Distribution Ben Yennie 6/12/19

The Most Important Parts of your Indiefilm Marketing Mix RIGHT NOW.

There’s more than one way to market a movie, here are some different ways you should prioritize getting the word out about yours!

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How Did Film Distribution Get So Broken?
Distribution Ben Yennie 5/29/19 Distribution Ben Yennie 5/29/19

How Did Film Distribution Get So Broken?

Filmmakers know the system sales agents use to exploit their content is well, exploitative. The issue runs deeper that dishonesty. Here’s an exploration.

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The Problem with the IndieFilm Distribution Payment System
Distribution, General Business Ben Yennie 5/22/19 Distribution, General Business Ben Yennie 5/22/19

The Problem with the IndieFilm Distribution Payment System

If you’ve got an issue with your sales agent or distributor paying you, it’s not neccessarily on them. (although it might well be.) either way, Its important to understand how money flows in this industry before you go at them.

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Why Film Distributors & Sales Agents Need to know about your Social Media.
Marketing, Community, Distribution Ben Yennie 5/15/19 Marketing, Community, Distribution Ben Yennie 5/15/19

Why Film Distributors & Sales Agents Need to know about your Social Media.

When Filmmakers work with a distributor or Sales Agent, it’s something of a partnership. Understanding each other’s social media is vital to success.

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The Practical Guide to DVD/Blu-Ray Distribution for Independent Filmmakers
Distribution Ben Yennie 5/8/19 Distribution Ben Yennie 5/8/19

The Practical Guide to DVD/Blu-Ray Distribution for Independent Filmmakers

Physical media is dead, right? Well, mostly. Although maybe not as much as you’d think.

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