A lot of people are afraid of the complexity of deals with sales agencies. They have a reputation as being very dense, and difficult to understand. While there is truth to this, there’s also a general layout every filmmaker should understand. Many of the pitfalls for distribution can be avoided by knowing these 7 major deal points. That said, you should always have a lawyer or a producer’s rep look over your contract.
This list is not meant to be complete, but it does cover the most important aspects of the deal.
This is not really different all that different from the standard legal definition of the term, it’s simply how long the contract will remain in place.
For film, a good term is anywhere between 3 and 7 years. The sales agent will generally be able to sell the film to third parties [i.e Buyers] for terms that extend beyond the contract with the filmmaker.
The territories are where the sales agents have the right to sell your film. These rights can be both exclusive and non-exclusive, but if you’re selling to a sales agent without the help of a representative or a lawyer, you’ll likely be selling them all rights.
Generally, territories are broken out by both region and country. For example, Germany would be considered a territory in the Western Europe Region. This can get confusing, in that Latin America is both a territory and a region. The Region also contains Mexico, brazil, and a few others.
One must keep in mind that the business of international sales a global one (as the name would imply.) As such, it means dealing with both cultural and language barriers. Often, a territorial sale is heavily influenced by language. For instance, France is often sold with French Canada.
Media refers to the different Delivery methods that a sales agent can sell your film by. Different rights would include the following.
2. DVD/home video
5. VOD [Et Al]
Read more: The 5 Main Indiefilm Media right types
5. Revenue Split/MG
A Minimum Guarantee (MG) would be the payment a filmmaker receives up front. These are something that filmmakers can receive, but it’s somewhat rare. Generally, you’ll need recognizable talent and a hot genre in order to get one.
The revenue split the Sales Agent takes, as opposed to what the Filmmaker takes.
These splits generally vary between 20% and 35%. Generally, sales agents don’t like to negotiate this deal too much. There are other ways to negotiate these deal points.
6. Recoupable Expense
These are the expenses a distributor can charge before paying a filmmaker. Travelling to film markets gets quite expensive, often costing in the mid 5 figures to the low-mid 6 figures. As such, film they should always have a cap. If there was an MG, this would be part of the Recoupable Expenses.
Generally, these should be somewhere between 20 and 50 thousand, that’s not including any MG. That number could also be substantially higher if there’s a theatrical release involved.
7. Exit Conditions
This is how you exit the contract should things not go well. This is much more complex than simply including an arbitration clause. If The arbitrator only arbitrates based on the initial contract, so if you don't have exit clauses you're not in a great place. There are lots of different provisions for this, far too many for a blog post, but here are a few things you could include.
All of this a bit intimidating? Talk to Ben Directly!
As part of my Executive Producer Expressway Program, I offer a FREE one hour strategy session to help you learn the next steps to grow your filmmaking career. Often, that involves a conversation about distribution, how it normally works, and where you can go to find it yourself. If you take part in the executive producer expressway program, not only will you learn pretty much everything there is to know about packaging, financing, marketing and distribution, but you'll also get personal guidance on how to do the same for your projects. Book your free session today!
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My name is Ben, I'm an Entrepreneur, Producer's Rep, and Author. I'm the founder of Guerrilla Rep Media, Co-Founder/CMO of ProductionNext, and founder of PRoducer Foundry. Together, the organizations seek to help make filmmaking a more economically sustainable endeavor. I am dysic, I have capitalization issues, and the blogs are often unedited. opinions all my own.
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