The concept of filmmaking entrepreneurship has been coming into vogue for quite some time now, but has really started to take hold in the zeitgeist of our industry in the last 3-6 months. The culmination of this being the launch of the Filmtrepreneur website, blog, and podcast. From Alex Ferrari (Best known for Indie Film Hustle.).
1. You’ve (Probably) got to
If you don’t have the ability to move to New York or LA and network your way into the studio system and don’t want to work for a local TV affiliate, becoming an indiefilm entrepreneur is your best way to make a sustainable living. Most of us would rather not have a side gig or a 9-5 in order to keep a roof over our heads, but if we don’t build a brand and a company around our work there isn’t going to be much of an option.
In essence, building your brand, leveraging that into a community, and leveraging both of those into creating a sustainable company is your best bet to building sustainable revenue for yourself from your work.
2. There’s no money in MAKING films, only SELLING them.
I’ve said it before, I’ll say it again. Any accomplished filmmaker will know that you only spend money when you MAKE movies. That’s fine, and it’s true for almost any product. However, you can’t pay your bills if all your money goes to buying lenses and camera equipment.
If you get investors, you’ll need to pay them back. If you put the film on your credit cards, you’ll need to pay those back too. (Also, don’t do that.)
3. If you want a sustainable career in film, you need to make money
I know I said this in the last point, but you can’t pay your rent with exposure. You also shouldn’t pay your crew this way. In order to make money, you need to sell your film. As such, you should consider this from the moment you start writing your script. You should think about your audience, your marketing strategy, and who is going to absolutely love your film to the point that they annoy their friends because they just won’t shut up about it. That segues nicely to...
4. Make a great movie and people will find it is a fallacy.
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My name is Ben, I'm an Entrepreneur, Producer's Rep, and Author. I'm the founder of Guerrilla Rep Media, Co-Founder/CMO of ProductionNext, and founder of Producer Foundry. Together, the organizations seek to help make filmmaking a more economically sustainable endeavor. I am dysic, I have capitalization issues, and the blogs are often unedited. opinions all my own.