0
Skip to Content
Guerrilla Rep Media
About
Films
Products
Press
Podcast
Blog
Contact
Guerrilla Rep Media
About
Films
Products
Press
Podcast
Blog
Contact
About
Films
Products
Press
Podcast
Blog
Contact
5 Mistakes that cost filmmakers TENS or HUNDREDS of THOUSANDS of dollars
General Business, Marketing, Distribution Ben Yennie 9/27/23 General Business, Marketing, Distribution Ben Yennie 9/27/23

5 Mistakes that cost filmmakers TENS or HUNDREDS of THOUSANDS of dollars

Everyone makers mistakes, the key is keeping them manageable and learning from them. Here are 5 mistakes that can cost filmmakers tens or even hundreds of thousands of dollars.

Read More
The 3 Main Independent Distribution Models
Distribution Ben Yennie 9/6/23 Distribution Ben Yennie 9/6/23

The 3 Main Independent Distribution Models

There’s more to the independent film distribution dilemma than just whether you self-distribute or get a distributor. Here’s another classification system for indiefilm distributors you should be aware of as a filmmaker.

Read More
Commercial Doesn’t NECESSARILY Mean Crap
Marketing, Distribution Ben Yennie 8/30/23 Marketing, Distribution Ben Yennie 8/30/23

Commercial Doesn’t NECESSARILY Mean Crap

In the film industry, we’re all ont he cutting edge of culture. Unfortunately, the contrarian tendencies of our artistic sides sometimes causes us to assume if it’s popular, it’s bad. That’s an oversimplification. Here’s why.

Read More
18 Steps to GROW your Filmmaking from Shorts to Features
General Business, Community, Marketing Ben Yennie 2/19/20 General Business, Community, Marketing Ben Yennie 2/19/20

18 Steps to GROW your Filmmaking from Shorts to Features

All distributors get asked if they do anything with shorts on a shockingly frequent basis. Unfortunately, most distributors don’t do anything with shorts, as there’s a very limited market for those who watch them. Here’s how you grow beyond them.

Read More
How and Why to treat your Production Company Like a Small Business.
Distribution, General Business, Marketing Ben Yennie 2/12/20 Distribution, General Business, Marketing Ben Yennie 2/12/20

How and Why to treat your Production Company Like a Small Business.

If you want to make a living in film, it’s not enough to be creative. You also need to have a strong business sense. Here’s why that’s the case, and a guide to getting started.

Read More
The 4 Types of Media Entrepreneurship
General Business, Marketing Ben Yennie 2/5/20 General Business, Marketing Ben Yennie 2/5/20

The 4 Types of Media Entrepreneurship

If you want a career in independent film, you’re going to need to have some entrepreneurial skills. Here’s an outline for what that could look like.

Read More
Can Independant Filmmakers Survive the Streaming Wars?
Distribution, Marketing Ben Yennie 1/22/20 Distribution, Marketing Ben Yennie 1/22/20

Can Independant Filmmakers Survive the Streaming Wars?

Everyone talks about the streaming wars, and even though the dust is already settling, we should make sure to examine the lasting effects of the subscription streaming wars.

Read More
What does current state of Independent Film Distribution look like in 2020?
Distribution Ben Yennie 1/1/20 Distribution Ben Yennie 1/1/20

What does current state of Independent Film Distribution look like in 2020?

If you want to make movies, they have to make money. Here’s a throwback guide.

Read More
Why you ABSOLUTELY MUST Become an Indiefilm Entrepreneur
General Business, Marketing Ben Yennie 9/25/19 General Business, Marketing Ben Yennie 9/25/19

Why you ABSOLUTELY MUST Become an Indiefilm Entrepreneur

If you want to make movies, you need to be an entrepreneur. Here’s why.

Read More
How and Why to Test Screen Your Indiefilm
Marketing Ben Yennie 9/18/19 Marketing Ben Yennie 9/18/19

How and Why to Test Screen Your Indiefilm

Marketing is way more effective when you’re targeting the right audience. Test screenings can help you make sure you are.

Read More
How Filmmakers Can Use Community Screenings to Maximize Impact and Profits
Marketing, Distribution Ben Yennie 9/11/19 Marketing, Distribution Ben Yennie 9/11/19

How Filmmakers Can Use Community Screenings to Maximize Impact and Profits

Not all films can get a theatrical release. That said, there are a lot of public places with screens where you can organize events to get the word out about your movie and its message.

Read More
How To Title a Film so it SELLS
Marketing, Distribution Ben Yennie 8/28/19 Marketing, Distribution Ben Yennie 8/28/19

How To Title a Film so it SELLS

One of the most important parts of selling your film is the title. Here’s a guide to titling your independent film so it stands out to viewers, sales agents, and distributors.

Read More
How an Audience Buys Indie Movies
Marketing, Distribution Ben Yennie 7/17/19 Marketing, Distribution Ben Yennie 7/17/19

How an Audience Buys Indie Movies

If you want to make a career in indiefilm, you need to make money. If you want to make money, people need to buy your movie. Here’s the funnel they tend to follow.

Read More
How to get Short Film Distribution
Marketing, Distribution Ben Yennie 7/10/19 Marketing, Distribution Ben Yennie 7/10/19

How to get Short Film Distribution

Shorts aren’t generally something you make money from, but here are some ways to build your career from them.

Read More
How best to COLLABORATE with your Distributor to Market your Movie
Distribution, Marketing Ben Yennie 6/26/19 Distribution, Marketing Ben Yennie 6/26/19

How best to COLLABORATE with your Distributor to Market your Movie

Good relationships are about give and take. Here’s a basic ruleset for working with your distributor or sales agent.

Read More
Why you NEED to HELP your Distributor Market your Movie (If They'll Let You.)
Marketing, Distribution Ben Yennie 6/19/19 Marketing, Distribution Ben Yennie 6/19/19

Why you NEED to HELP your Distributor Market your Movie (If They'll Let You.)

Distribution and Marketing aren’t the same thing. Your distributor should excel at making your film available, but you’ll still need to drive attention. Here’s why.

Read More
The Most Important Parts of your Indiefilm Marketing Mix RIGHT NOW.
Marketing, Distribution Ben Yennie 6/12/19 Marketing, Distribution Ben Yennie 6/12/19

The Most Important Parts of your Indiefilm Marketing Mix RIGHT NOW.

There’s more than one way to market a movie, here are some different ways you should prioritize getting the word out about yours!

Read More
The SINGLE MOST IMPORTANT Asset for growing your Indiefilm Career RIGHT NOW
Community, General Business Ben Yennie 6/5/19 Community, General Business Ben Yennie 6/5/19

The SINGLE MOST IMPORTANT Asset for growing your Indiefilm Career RIGHT NOW

If you want to grow your audience and build your brand, there’s one thing that’s more important than anything else (That might even include money)

Read More
The Problem with the IndieFilm Distribution Payment System
Distribution, General Business Ben Yennie 5/22/19 Distribution, General Business Ben Yennie 5/22/19

The Problem with the IndieFilm Distribution Payment System

If you’ve got an issue with your sales agent or distributor paying you, it’s not neccessarily on them. (although it might well be.) either way, Its important to understand how money flows in this industry before you go at them.

Read More
Why Film Distributors & Sales Agents Need to know about your Social Media.
Marketing, Community, Distribution Ben Yennie 5/15/19 Marketing, Community, Distribution Ben Yennie 5/15/19

Why Film Distributors & Sales Agents Need to know about your Social Media.

When Filmmakers work with a distributor or Sales Agent, it’s something of a partnership. Understanding each other’s social media is vital to success.

Read More
Older Posts

Products

Blog

Films

Contact