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About
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Why you NEED to HELP your Distributor Market your Movie (If They'll Let You.)
Marketing, Distribution Ben Yennie 6/19/19 Marketing, Distribution Ben Yennie 6/19/19

Why you NEED to HELP your Distributor Market your Movie (If They'll Let You.)

Distribution and Marketing aren’t the same thing. Your distributor should excel at making your film available, but you’ll still need to drive attention. Here’s why.

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The Most Important Parts of your Indiefilm Marketing Mix RIGHT NOW.
Marketing, Distribution Ben Yennie 6/12/19 Marketing, Distribution Ben Yennie 6/12/19

The Most Important Parts of your Indiefilm Marketing Mix RIGHT NOW.

There’s more than one way to market a movie, here are some different ways you should prioritize getting the word out about yours!

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Why Film Distributors & Sales Agents Need to know about your Social Media.
Marketing, Community, Distribution Ben Yennie 5/15/19 Marketing, Community, Distribution Ben Yennie 5/15/19

Why Film Distributors & Sales Agents Need to know about your Social Media.

When Filmmakers work with a distributor or Sales Agent, it’s something of a partnership. Understanding each other’s social media is vital to success.

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What Film Distributors Mean by Sub-Genre
Marketing, Distribution Ben Yennie 3/20/19 Marketing, Distribution Ben Yennie 3/20/19

What Film Distributors Mean by Sub-Genre

For film distributors, genre refers to tone and style whereas Sub-Genre tends to refer more to setting. Hee’s more on that.

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What Film Distributors Mean by Genre
Distribution, Marketing Ben Yennie 3/13/19 Distribution, Marketing Ben Yennie 3/13/19

What Film Distributors Mean by Genre

One of the most important things to communicate when selling your film is your genre. Here’s how distributors and sales agents use the term.

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Why you WON'T get Distribution from your Film Festival Run
Marketing, Distribution Ben Yennie 3/6/19 Marketing, Distribution Ben Yennie 3/6/19

Why you WON'T get Distribution from your Film Festival Run

Is your plan to get distribution by going through festivals? If so, you NEED to read this ASAP.

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7 Things to Prep BEFORE STARTING your Festival Run
Marketing Ben Yennie 2/27/19 Marketing Ben Yennie 2/27/19

7 Things to Prep BEFORE STARTING your Festival Run

If you want to find success at film festivals, you need to prepare. Here’s a guide.

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5 Ideas For Email List Giveaways for Indie Filmmakers
Marketing, Community Ben Yennie 2/6/19 Marketing, Community Ben Yennie 2/6/19

5 Ideas For Email List Giveaways for Indie Filmmakers

If you want to get an email from someone, you need to give them something in return. This normally. means some sort of giveaway. Here are 5 you can use as a filmmaker.

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5 Steps to Grow Your Filmmaking Email List
Marketing, Community Ben Yennie 1/30/19 Marketing, Community Ben Yennie 1/30/19

5 Steps to Grow Your Filmmaking Email List

If you make your own independent films, you need an email list. Here’s how you grow it.

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Everything you need in an Electronic Press Kit (EPK)
Marketing Ben Yennie 1/23/19 Marketing Ben Yennie 1/23/19

Everything you need in an Electronic Press Kit (EPK)

If you want to get press for your feature film, you’ll need an electronic press kit. (EPK) here’s how you make one.

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The Printed Materials you Need for Film Festivals and Markets
Marketing, Community Ben Yennie 1/16/19 Marketing, Community Ben Yennie 1/16/19

The Printed Materials you Need for Film Festivals and Markets

If you want to get the most out of a Film Festival, you’ve got to maximize it as a promotional opportunity for you and your work. Here are some things that might help.

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13 Things you NEED on your Production Company Website
Marketing, Community Ben Yennie 1/9/19 Marketing, Community Ben Yennie 1/9/19

13 Things you NEED on your Production Company Website

If you made a movie, you have to market it. That means you need a website. Here’s what one Executive producer who straddles film and tech thinks should be on it.

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The HOT and NOT Film Genres of 2019
Distribution, Marketing Ben Yennie 1/2/19 Distribution, Marketing Ben Yennie 1/2/19

The HOT and NOT Film Genres of 2019

Genre preferences tend to only change around the edges but this blog was at least a bit prescient.

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Why Every Filmmaker Needs a Strong Personal Brand
Marketing Ben Yennie 12/12/18 Marketing Ben Yennie 12/12/18

Why Every Filmmaker Needs a Strong Personal Brand

If you want to build a filmmaking career, you need a brand. Here’s why.

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5 Essential Elements of a Filmmaker’s Personal Brand.
Marketing, Community Ben Yennie 12/5/18 Marketing, Community Ben Yennie 12/5/18

5 Essential Elements of a Filmmaker’s Personal Brand.

Every great filmmaker has an iconic brand. Here are 5 elements you need for yours.

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Top 4 Reasons to Crowdfund your Independent Film
Film Financing, Community, Marketing Ben Yennie 11/28/18 Film Financing, Community, Marketing Ben Yennie 11/28/18

Top 4 Reasons to Crowdfund your Independent Film

Nobody LIKES crowdfunding, but there are good reasons to do it. Here are the 4 best ones IMNSHO.

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When should you Contact a Sales Agent/Producer’s Rep about your Film?
Marketing, Distribution Ben Yennie 11/14/18 Marketing, Distribution Ben Yennie 11/14/18

When should you Contact a Sales Agent/Producer’s Rep about your Film?

If you want to make movies more than you want to monetize them, you’ll need a sales agent or producer’s rep. Here’s when you should reach out.

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5 Takeaways from AFM 2018
Film Financing, Marketing Ben Yennie 11/7/18 Film Financing, Marketing Ben Yennie 11/7/18

5 Takeaways from AFM 2018

A legacy port of my breakdown of the 2018 American Film Market.

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How to Write an Independent Film Business Plan - 4/7 Marketing Section
Marketing, Film Financing, Distribution Ben Yennie 10/10/18 Marketing, Film Financing, Distribution Ben Yennie 10/10/18

How to Write an Independent Film Business Plan - 4/7 Marketing Section

If you want to raise money from investors, you’re going to need a plan. A business plan, to be exact. Here’s how you write the marketing section.

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6 Questions to Ask yourself BEFORE Self Distributing your Film
Distribution, Marketing Ben Yennie 8/29/18 Distribution, Marketing Ben Yennie 8/29/18

6 Questions to Ask yourself BEFORE Self Distributing your Film

Whether to get a sales agent or distribute your film yourself is a hot topic on most film forums. Here are 6 questions you should consider to help you decide.

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