Most filmmakers want to make movies. However, few think about establishing themselves a brand as a filmmaker. In the immortal words of Alex Ferrari of Indie Film Hustle: “If you don’t think you need a brand as a filmmaker, you’re wrong.” As wonderful as I personally find that quote, I think it needs a little elaboration. What follows are 5 reasons you NEED a brand as a filmmaker.
1. It helps to further relationships with your customer
A brand is essentially the cumulative interactions any potential business partner or customer has with an entity or organization. So in a sense, saying a brand helps you further your relationships with your customer is a bit redundant. However, the idea of you your brand, is essentially the personification of your company. Having this personified image of your company makes it much easier for your clientele to establish a relationship with your company.
2. It helps people better identify with the creators behind the content.
At least when a brand is starting out in the film industry, the brand will be heavily associated with the filmmakers themselves. As such, for the first couple of films your company makes, the brand you’re developing will also be furthering the personal brands of the key crew. If your key crew tends to put out similar films time and time again under your production company’s brand, then eventually the brand itself will develop a following of it’s own. After a time, it creates a feedback loop.
3. It helps give your fans something to associate with
If you develop your brand correctly, then consumers will come to know what films you make that they like. Giving your customers a brand to rally behind can really help them to develop a relationship with the creators. Instead of being able to say I really Liked Paranormal Activity, customers can say I really like the movies Blumhouse puts out.
4. It helps you develop a community around yourself.
My name is Ben, I'm an Entrepreneur, Producer's Rep, and Author. I'm the founder of Guerrilla Rep Media, Co-Founder/CMO of ProductionNext, and founder of Producer Foundry. Together, the organizations seek to help make filmmaking a more economically sustainable endeavor. I am dysic, I have capitalization issues, and the blogs are often unedited. opinions all my own.