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About
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How an Audience Buys Indie Movies
Marketing, Distribution Ben Yennie 7/17/19 Marketing, Distribution Ben Yennie 7/17/19

How an Audience Buys Indie Movies

If you want to make a career in indiefilm, you need to make money. If you want to make money, people need to buy your movie. Here’s the funnel they tend to follow.

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How to get Short Film Distribution
Marketing, Distribution Ben Yennie 7/10/19 Marketing, Distribution Ben Yennie 7/10/19

How to get Short Film Distribution

Shorts aren’t generally something you make money from, but here are some ways to build your career from them.

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One HUGE Don't When Dealing with Film Distributors
Marketing, Distribution Ben Yennie 7/3/19 Marketing, Distribution Ben Yennie 7/3/19

One HUGE Don't When Dealing with Film Distributors

There are many things you SHOULD do when selling your film with your distributor. There’s one BIG thing you should NEVER do.

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How best to COLLABORATE with your Distributor to Market your Movie
Distribution, Marketing Ben Yennie 6/26/19 Distribution, Marketing Ben Yennie 6/26/19

How best to COLLABORATE with your Distributor to Market your Movie

Good relationships are about give and take. Here’s a basic ruleset for working with your distributor or sales agent.

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Why you NEED to HELP your Distributor Market your Movie (If They'll Let You.)
Marketing, Distribution Ben Yennie 6/19/19 Marketing, Distribution Ben Yennie 6/19/19

Why you NEED to HELP your Distributor Market your Movie (If They'll Let You.)

Distribution and Marketing aren’t the same thing. Your distributor should excel at making your film available, but you’ll still need to drive attention. Here’s why.

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The Most Important Parts of your Indiefilm Marketing Mix RIGHT NOW.
Marketing, Distribution Ben Yennie 6/12/19 Marketing, Distribution Ben Yennie 6/12/19

The Most Important Parts of your Indiefilm Marketing Mix RIGHT NOW.

There’s more than one way to market a movie, here are some different ways you should prioritize getting the word out about yours!

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How Did Film Distribution Get So Broken?
Distribution Ben Yennie 5/29/19 Distribution Ben Yennie 5/29/19

How Did Film Distribution Get So Broken?

Filmmakers know the system sales agents use to exploit their content is well, exploitative. The issue runs deeper that dishonesty. Here’s an exploration.

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The Problem with the IndieFilm Distribution Payment System
Distribution, General Business Ben Yennie 5/22/19 Distribution, General Business Ben Yennie 5/22/19

The Problem with the IndieFilm Distribution Payment System

If you’ve got an issue with your sales agent or distributor paying you, it’s not neccessarily on them. (although it might well be.) either way, Its important to understand how money flows in this industry before you go at them.

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Why Film Distributors & Sales Agents Need to know about your Social Media.
Marketing, Community, Distribution Ben Yennie 5/15/19 Marketing, Community, Distribution Ben Yennie 5/15/19

Why Film Distributors & Sales Agents Need to know about your Social Media.

When Filmmakers work with a distributor or Sales Agent, it’s something of a partnership. Understanding each other’s social media is vital to success.

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The Practical Guide to DVD/Blu-Ray Distribution for Independent Filmmakers
Distribution Ben Yennie 5/8/19 Distribution Ben Yennie 5/8/19

The Practical Guide to DVD/Blu-Ray Distribution for Independent Filmmakers

Physical media is dead, right? Well, mostly. Although maybe not as much as you’d think.

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Should you STILL Release your Indie Film on DVD?
Distribution Ben Yennie 5/1/19 Distribution Ben Yennie 5/1/19

Should you STILL Release your Indie Film on DVD?

DVD is dead right? Well, maybe not entirely. Find out why.

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How to Make LookBook for an Independent Film
Film Financing, Distribution Ben Yennie 4/10/19 Film Financing, Distribution Ben Yennie 4/10/19

How to Make LookBook for an Independent Film

Decks and lookbooks are not the same. Here’s how you make the latter.

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What Filmmakers NEED to Know BEFORE Submitting to Distributors
Distribution Ben Yennie 3/27/19 Distribution Ben Yennie 3/27/19

What Filmmakers NEED to Know BEFORE Submitting to Distributors

As distributors, we get dozens of submissions a week. Here’s how you can make sure to stand out.

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What Film Distributors Mean by Sub-Genre
Marketing, Distribution Ben Yennie 3/20/19 Marketing, Distribution Ben Yennie 3/20/19

What Film Distributors Mean by Sub-Genre

For film distributors, genre refers to tone and style whereas Sub-Genre tends to refer more to setting. Hee’s more on that.

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What Film Distributors Mean by Genre
Distribution, Marketing Ben Yennie 3/13/19 Distribution, Marketing Ben Yennie 3/13/19

What Film Distributors Mean by Genre

One of the most important things to communicate when selling your film is your genre. Here’s how distributors and sales agents use the term.

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Why you WON'T get Distribution from your Film Festival Run
Marketing, Distribution Ben Yennie 3/6/19 Marketing, Distribution Ben Yennie 3/6/19

Why you WON'T get Distribution from your Film Festival Run

Is your plan to get distribution by going through festivals? If so, you NEED to read this ASAP.

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How to Get your Movie on Netflix
General Business, Distribution Ben Yennie 2/20/19 General Business, Distribution Ben Yennie 2/20/19

How to Get your Movie on Netflix

Everyone wants to get their film on Netflix, but it’s a lot easier said than done. Here’s an outline.

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The HOT and NOT Film Genres of 2019
Distribution, Marketing Ben Yennie 1/2/19 Distribution, Marketing Ben Yennie 1/2/19

The HOT and NOT Film Genres of 2019

Genre preferences tend to only change around the edges but this blog was at least a bit prescient.

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When should you Contact a Sales Agent/Producer’s Rep about your Film?
Marketing, Distribution Ben Yennie 11/14/18 Marketing, Distribution Ben Yennie 11/14/18

When should you Contact a Sales Agent/Producer’s Rep about your Film?

If you want to make movies more than you want to monetize them, you’ll need a sales agent or producer’s rep. Here’s when you should reach out.

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How to Write an Independent Film Business Plan - 4/7 Marketing Section
Marketing, Film Financing, Distribution Ben Yennie 10/10/18 Marketing, Film Financing, Distribution Ben Yennie 10/10/18

How to Write an Independent Film Business Plan - 4/7 Marketing Section

If you want to raise money from investors, you’re going to need a plan. A business plan, to be exact. Here’s how you write the marketing section.

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