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Why you NEED to HELP your Distributor Market your Movie (If They'll Let You.)
Marketing, Distribution Ben Yennie 6/19/19 Marketing, Distribution Ben Yennie 6/19/19

Why you NEED to HELP your Distributor Market your Movie (If They'll Let You.)

Distribution and Marketing aren’t the same thing. Your distributor should excel at making your film available, but you’ll still need to drive attention. Here’s why.

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The Most Important Parts of your Indiefilm Marketing Mix RIGHT NOW.
Marketing, Distribution Ben Yennie 6/12/19 Marketing, Distribution Ben Yennie 6/12/19

The Most Important Parts of your Indiefilm Marketing Mix RIGHT NOW.

There’s more than one way to market a movie, here are some different ways you should prioritize getting the word out about yours!

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The SINGLE MOST IMPORTANT Asset for growing your Indiefilm Career RIGHT NOW
Community, General Business Ben Yennie 6/5/19 Community, General Business Ben Yennie 6/5/19

The SINGLE MOST IMPORTANT Asset for growing your Indiefilm Career RIGHT NOW

If you want to grow your audience and build your brand, there’s one thing that’s more important than anything else (That might even include money)

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How Did Film Distribution Get So Broken?
Distribution Ben Yennie 5/29/19 Distribution Ben Yennie 5/29/19

How Did Film Distribution Get So Broken?

Filmmakers know the system sales agents use to exploit their content is well, exploitative. The issue runs deeper that dishonesty. Here’s an exploration.

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The Problem with the IndieFilm Distribution Payment System
Distribution, General Business Ben Yennie 5/22/19 Distribution, General Business Ben Yennie 5/22/19

The Problem with the IndieFilm Distribution Payment System

If you’ve got an issue with your sales agent or distributor paying you, it’s not neccessarily on them. (although it might well be.) either way, Its important to understand how money flows in this industry before you go at them.

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Why Film Distributors & Sales Agents Need to know about your Social Media.
Marketing, Community, Distribution Ben Yennie 5/15/19 Marketing, Community, Distribution Ben Yennie 5/15/19

Why Film Distributors & Sales Agents Need to know about your Social Media.

When Filmmakers work with a distributor or Sales Agent, it’s something of a partnership. Understanding each other’s social media is vital to success.

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The Practical Guide to DVD/Blu-Ray Distribution for Independent Filmmakers
Distribution Ben Yennie 5/8/19 Distribution Ben Yennie 5/8/19

The Practical Guide to DVD/Blu-Ray Distribution for Independent Filmmakers

Physical media is dead, right? Well, mostly. Although maybe not as much as you’d think.

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Should you STILL Release your Indie Film on DVD?
Distribution Ben Yennie 5/1/19 Distribution Ben Yennie 5/1/19

Should you STILL Release your Indie Film on DVD?

DVD is dead right? Well, maybe not entirely. Find out why.

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When and Where to use Each Indiefilm Investment Document
Film Financing Ben Yennie 4/17/19 Film Financing Ben Yennie 4/17/19

When and Where to use Each Indiefilm Investment Document

Most Sales agents don’t want your business plan, and a bank doesn’t want your lookbook. Here’s what stakeholders do want, and when.

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How to Make LookBook for an Independent Film
Film Financing, Distribution Ben Yennie 4/10/19 Film Financing, Distribution Ben Yennie 4/10/19

How to Make LookBook for an Independent Film

Decks and lookbooks are not the same. Here’s how you make the latter.

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The 12 Slides You Need in Your IndieFilm Investment Deck - WITH TEMPLATE!
Film Financing Ben Yennie 4/3/19 Film Financing Ben Yennie 4/3/19

The 12 Slides You Need in Your IndieFilm Investment Deck - WITH TEMPLATE!

Generally, when you have your first serious meeting with an investor they’ll ask to see your deck. Here’s what they want.

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What Filmmakers NEED to Know BEFORE Submitting to Distributors
Distribution Ben Yennie 3/27/19 Distribution Ben Yennie 3/27/19

What Filmmakers NEED to Know BEFORE Submitting to Distributors

As distributors, we get dozens of submissions a week. Here’s how you can make sure to stand out.

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What Film Distributors Mean by Sub-Genre
Marketing, Distribution Ben Yennie 3/20/19 Marketing, Distribution Ben Yennie 3/20/19

What Film Distributors Mean by Sub-Genre

For film distributors, genre refers to tone and style whereas Sub-Genre tends to refer more to setting. Hee’s more on that.

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What Film Distributors Mean by Genre
Distribution, Marketing Ben Yennie 3/13/19 Distribution, Marketing Ben Yennie 3/13/19

What Film Distributors Mean by Genre

One of the most important things to communicate when selling your film is your genre. Here’s how distributors and sales agents use the term.

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Why you WON'T get Distribution from your Film Festival Run
Marketing, Distribution Ben Yennie 3/6/19 Marketing, Distribution Ben Yennie 3/6/19

Why you WON'T get Distribution from your Film Festival Run

Is your plan to get distribution by going through festivals? If so, you NEED to read this ASAP.

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7 Things to Prep BEFORE STARTING your Festival Run
Marketing Ben Yennie 2/27/19 Marketing Ben Yennie 2/27/19

7 Things to Prep BEFORE STARTING your Festival Run

If you want to find success at film festivals, you need to prepare. Here’s a guide.

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How to Get your Movie on Netflix
General Business, Distribution Ben Yennie 2/20/19 General Business, Distribution Ben Yennie 2/20/19

How to Get your Movie on Netflix

Everyone wants to get their film on Netflix, but it’s a lot easier said than done. Here’s an outline.

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The 4 REALISTIC Ways to Sell a TV Series
Film Financing, General Business Ben Yennie 2/13/19 Film Financing, General Business Ben Yennie 2/13/19

The 4 REALISTIC Ways to Sell a TV Series

Given that I work in film sales, marketing, and distribution I get pitched on Series content A LOT. Most of those pitches are declined unilaterally due to one major (Shockingly common) mistake.

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5 Ideas For Email List Giveaways for Indie Filmmakers
Marketing, Community Ben Yennie 2/6/19 Marketing, Community Ben Yennie 2/6/19

5 Ideas For Email List Giveaways for Indie Filmmakers

If you want to get an email from someone, you need to give them something in return. This normally. means some sort of giveaway. Here are 5 you can use as a filmmaker.

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5 Steps to Grow Your Filmmaking Email List
Marketing, Community Ben Yennie 1/30/19 Marketing, Community Ben Yennie 1/30/19

5 Steps to Grow Your Filmmaking Email List

If you make your own independent films, you need an email list. Here’s how you grow it.

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