In the age of easily accessible self distribution, cheap gear, and the ability to make and distribute a feature film for less than 10,000 dollars it’s understandable to wonder why you would want to spend 10,000-100,000 dollars a day on recognizable name talent. Many proclaim that hiring recognizable name talent is simply a waste of time and money.
Speaking as someone who makes most of their living from film distribution, these people are wrong. Here’s 5 reasons why.
Recognizable Name Talent Significantly increases the Profile of the Film
In an age where anyone can make a film, the challenge becomes less one of making a film, and more one of rising above the white noise created by others also making films. Recognizable name talent can be a great help you set yourself apart. The notoriety brought by recognizable name talent helps raise the public awareness of your project. Also, if they have a large social media presence and agree to help promote your film, it will have an even more tangible impact on the profile of your film.
Recognizable Name Talent Significantly increases chance of meaningful press coverage.
Recognizable Name Talent Increases the likelihood of getting into festivals
I know this isn’t going to be a popular thing to say, but film festivals don’t solely look at the quality of a film in deciding which ones should be programmed. They also consider the fit with the festival’s brand, the current political climate, as well as the profile of the film and what showcasing the film would bring to the festival.
Given that the profile of the film is greatly raised by recognizable name talent, it’s something that festival programmers will consider when deciding whether or not to program your film
Name Talent Increase Your Distribution Options
Recognizable Name Talent is a great way to make both sales agents and distributors stand up and take notice. Getting a star in your film has a direct and tangible impact on your chances of getting a profitable distribution deal.
Without recognizable name talent, it’s almost impossible to get a minimum guarantee. Further, many of your international sales will be revenue share only. With Name talent, it’s far more likely that you’ll get a minimum guarantee from the sales agent, and the deals with international buyers will be license fees or MGs instead of revenue share deals.
Name Talent Increases Self Distribution Sales
Finally, even if you plan on self distributing your film, recognizable name talent will help you move units. Raising the profile of your film by having a star in your film will help you place higher in amazon and iTunes search results, which will have a tangible impact on your bottom line.
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My name is Ben, I'm an Entrepreneur, Producer's Rep, and Author. I'm the founder of Guerrilla Rep Media, Co-Founder/CMO of ProductionNext, and founder of Producer Foundry. Together, the organizations seek to help make filmmaking a more economically sustainable endeavor. I am dysic, I have capitalization issues, and the blogs are often unedited. opinions all my own.
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