Pretty much every filmmaker wants to find money to make their movie. Unfortunately, many don’t quite realize that in order to raise the kind of money you need to make anything above a micro budget movie, you’ll generally need a lot already in place. It’s something of a catch-22. Investors need name talent to market the film, and distribution to make it available. Distributors need name talent and a tested team to give any meaningful commitments, and name taken need to know they’ll be paid. There are ways around all of this, but generally they require money up front. This blog is about how you raise it.
In the final part of my 7 part series on writing a business plan for independent film and media, I’ll be going over all of the financial statements you’ll need in your business plan. This is a section that you’ll want to write before you write the financial text section of your plan, as it will have great impact on that section, and potentially other sections of the plan. Each document should take up only a single page.
In part 5 of my 7 part series on business planning, we talk about the risk management/SWOT Analysis of your project. It begins with a risk statement that goes into exactly why film is a highly speculative and inherently risky investment, and then goes into a SWOT Analysis that illustrates how you plan on managing those risks. For those of you who don’t know SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.
In this installment of my 7 part blog series on business planning, we’re going to take a look at the marketing section of the plan. This section is likely to be the longest section, as it encompasses an overview of the industry, as well as both marketing and distribution planning. Generally, this section will encompass 3-5 pages of the plan, all single spaced. This is among the most important sections of the plan, as it is a real breakdown of how money will come back to the film
Last time we went over the basics of writing an independent film executive summary. This time, we’re diving into the first section of a business plan. By this I mean the company section. If you want an angel investor to give you money, they’re going to need to understand your company. There are some legal reasons for this, but most of it is about understanding the people that they’re considering investing in.
One of my more popular services for filmmakers is Independent Film Business Plan Writing. So I decided to do a series outlining the basics of writing an independent film business plan to talk about what I do, and give you an idea of how you can get started with it yourself. The first Section of the independent film business plan is always the executive Summary, and it’s the most important that you get right. So how do you get it write? Read this blog for the basics.
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AuthorMy name is Ben, I'm an Entrepreneur, Producer's Rep, and Author. I'm the founder of Guerrilla Rep Media, Co-Founder/CMO of ProductionNext, and founder of Producer Foundry. Together, the organizations seek to help make filmmaking a more economically sustainable endeavor. I am dysic, I have capitalization issues, and the blogs are often unedited. opinions all my own. 
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