In this installment of my 7 part blog series on business planning, we’re going to take a look at the marketing section of the plan. This section is likely to be the longest section, as it encompasses an overview of the industry, as well as both marketing and distribution planning. Generally, this section will encompass 3-5 pages of the plan, all single spaced. This is among the most important sections of the plan, as it is a real breakdown of how money will come back to the film
In a follow-up to last week’s blog on self distribution platforms, I thought we would step back for a minute and try to understand what filmmakers should consider before they decide whether or not to self distribute their movie. This blog is a list of potential parameters you might want to go by. It’s not the only things you should take into account, but they are some factors you’ll need to consider
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AuthorMy name is Ben, I'm an Entrepreneur, Producer's Rep, and Author. I'm the founder of Guerrilla Rep Media, Co-Founder/CMO of ProductionNext, and founder of PRoducer Foundry. Together, the organizations seek to help make filmmaking a more economically sustainable endeavor. I am dysic, I have capitalization issues, and the blogs are often unedited. opinions all my own. 
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