Last week we talked about the 4 major types of Media Entrepreneurship, so this week I thought I’d expand on the most common production company that my readers seem to run. That’s the small production company that they hope to scale into something bigger. Here’s why your production company is a small business, and how to treat it like one so you can see it grow.
To cap off my first ever distribution month, I thought I’d talk a little bit about where Independent Film Distribution is heading. Markets are going to be a big center of commerce for the film industry for a few years, but they’re going to continue to wane for the truly independent filmmakers, which means one of the biggest areas for entry for filmmakers is likely to go away. With the fall of Distribber, and how Amazon looks like it’s going to scale back its filmmaker direct distribution programs there’s only one real path left for filmmakers. That path is to build an audience that’s highly engaged with your content, and distribute not only your film to them, but other products related to your Intellectual property (IP.)
 Most of my work these days is as a consultant, distribution representative, and marketer for a great little tech company. However, there was a time when I was a filmmaker, and a regular (as opposed to executive) producer. In that time, I raised a total of 33,000 on kickstarter of two projects. This blog gives you some of what I learned on those two campaigns.
While those two projects never went as far as they could have due to a parting of ways between myself and my former business partner, there’s still a lot of information I learned in running these campaigns in the early days of kickstarter. Here are 5 of them. 
I sell a lot of stuff on social media. In fact, that’s probably how you’re reading this blog right now. Since I’m very active, I also get a lot of people trying to sell stuff to me on social media. This blog is an amalgamation of some of what I’ve found works on social media, and some of the stuff I’ve found does more to harm your brand than build it.
A lot of what I write is geared towards helping filmmakers better understand how to make a living in film and media. But without the support of their community, audience, and fans it’s impossible for a creator to make a living. So this week thought I’d break the mold and write a post for the fans and followers on how you can support your favorite content creators.
Since money is tight for most people, the majority of this list will show how you can support your favorite content creators without spending any money, or at least money you wouldn’t have spent otherwise. |
AuthorMy name is Ben, I'm an Entrepreneur, Producer's Rep, and Author. I'm the founder of Guerrilla Rep Media, Co-Founder/CMO of ProductionNext, and founder of Producer Foundry. Together, the organizations seek to help make filmmaking a more economically sustainable endeavor. I am dysic, I have capitalization issues, and the blogs are often unedited. opinions all my own. 
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