I get A LOT of questions about how best to make money with short films. It’s something that I think is inherently appealing to most filmmakers, to start making a little bit of passive income from every project they make. Unfortunately, while possible, it’s not that easy, and the reasons why are relatively simple.
Last week I wrote about how distribution has changed over the last several years. This week, I thought I’d expand on the number one most important thing for independent filmmakers when it comes to building their brand and marketing their movies. What is it?
Most filmmakers want to make movies. However, few think about establishing themselves a brand as a filmmaker. In the immortal words of Alex Ferrari of Indie Film Hustle: “If you don’t think you need a brand as a filmmaker, you’re wrong.” As wonderful as I personally find that quote, I think it needs a little elaboration. What follows are 5 reasons you NEED a brand as a filmmaker.
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AuthorMy name is Ben, I'm an Entrepreneur, Producer's Rep, and Author. I'm the founder of Guerrilla Rep Media, Co-Founder/CMO of ProductionNext, and founder of Producer Foundry. Together, the organizations seek to help make filmmaking a more economically sustainable endeavor. I am dysic, I have capitalization issues, and the blogs are often unedited. opinions all my own. 
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