They say that most people know whether or not they would get into bed with someone in the first conversation. Admit it, you didn’t realize I was talking about investors giving you money right there, did you? Jokes aside, there are a few key things your investor is going to need to know about your project in order to give you any serious consideration.
Filmmakers Ask me about Recoupable Expenses all the time. A lot of filmmakers think that recoupable expenses mean money they have to pay. Except in some VERY limited circumstances, that’s not the case.
A recoupable expense is simply an expense that a distributor or sales agent fronts to your film. Another way of looking at this is that your distributor is your last investor, as they’re putting in a zero interest loan in the form of paying for fees and services necessary to take the film to market. Most of the time, the distributor will need to get that money back before they start paying the filmmaker. Distributors and sales agents have businesses to run and general put money into anywhere between 24 and 60 of films every year. Without the ability to recoup what we put in, distributors would not be able to continue to invest in new films. 
If you want to understand how best to market something, you need to first understand the steps that a customer would take in buying it. This isn’t just true for film, it’s true for everything any entrepreneur might want to sell. It’s called the purchase process or purchase cycle. Here’s what it looks like for film.
I get A LOT of questions about how best to make money with short films. It’s something that I think is inherently appealing to most filmmakers, to start making a little bit of passive income from every project they make. Unfortunately, while possible, it’s not that easy, and the reasons why are relatively simple.
 As with nearly anything in life, there are dos and don’ts when you;’re dealing with your independent film distributor.. Also as with most things in life, there is (at least) one thing you can do that will irreparably harm your relationship with that distributor, and might even result in legal action taken against you. What is it? Read on to find out.
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AuthorMy name is Ben, I'm an Entrepreneur, Producer's Rep, and Author. I'm the founder of Guerrilla Rep Media, Co-Founder/CMO of ProductionNext, and founder of Producer Foundry. Together, the organizations seek to help make filmmaking a more economically sustainable endeavor. I am dysic, I have capitalization issues, and the blogs are often unedited. opinions all my own. 
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