In closing contracts, one question I get asked a lot is why distributors, sales agents, and producer’s reps need exclusivity when we do our jobs. Sometimes, this question even comes from the lawyers of my clients. I understand there is risk when giving someone the exclusive right to represent your project, so I thought I would write up a blog post examining exactly why we need exclusivity. Generally speaking, the goal is not to tie up your rights and make it so you can’t do anything with them. There are lots of other reasons why sales agents or producer’s reps need exclusivity.
Filmmakers often don’t like to think of themselves as business people. Often, they’d rather be creative, and focus solely on the art of cinema. Unfortunately, this is not the way to create a career crafting moving images. In order to make a career, you must understand how to make money. The easiest way to do that, is to think like an entrepreneur. here are 5 reasons why.
There’s a difference between market research and marketing. Market research is all about placing the target, and marketing is firing the arrow at it. You can’t fire the arrow if you don’t place the target first. To follow the metaphor, you can’t market your movie unless you first figure out who you’re going to market the film to. This blog is about giving you the basics of figuring out who will want to buy your movie.
 When you look at most of the other bloggers and podcasters talking about indiefilm distribution, a lot of them are very convinced that aggregators like Distribbr are the only solution that a Filmmaker needs. As a Producer’s Rep, I disagree. A good sales agent, distributor, or producer’s rep may each take a piece of the pie, but if they do their job well they’ll also make the pie significantly bigger, increasing the payout for all involved.
Here are 5 reasons why a traditional distributor or sales agent are still necessary partners. |
AuthorMy name is Ben, I'm an Entrepreneur, Producer's Rep, and Author. I'm the founder of Guerrilla Rep Media, Co-Founder/CMO of ProductionNext, and founder of Producer Foundry. Together, the organizations seek to help make filmmaking a more economically sustainable endeavor. I am dysic, I have capitalization issues, and the blogs are often unedited. opinions all my own. 
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