 Far too many people consider the festival circuit as the be all and end all of their marketing and distribution plans. While there are quite a few things wrong with that approach from a distribution standpoint. (See last week’s blog here for an outline of why) film festivals can be a great way to market your film. Although getting ready to attend a film festival is generally a bit hectic. There’s always a lot to do, and it’s easy to forget something. So with that in mind, I’ve prepared a prioritized list of the top 7 marketing assets you’ll need to prep before going to a film festival.
Opinions expressed in this piece are not in any way endorsed by Netflix, Its parent company, or any subsidiaries. Opinions expressed within are solely those of Guerrilla Rep Media and its founder, Ben Yennie.
Many filmmaker and even more film consumers just want to know when work will be on Netflix. In recent years, this has become more difficult than it was previously. IT used to be that it was a relatively easy sale to get on Netflix, although the money wasn’t very good. More recently, the bar has been raised substantially, and the money you get for it hasn’t increased as much as we may have liked it to. What follows is an outline of how to get your film on Netflix, both as an original and as an acquisition.
Given that I work heavily in marketing and distribution, I get a lot of people submitting pilots to me. While I’m looking to move my business in more of an episodic direction, unfortunately a pilot doesn’t do me much good. Generally, when I tell this to filmmakers, they get surprised. So, like any question I get a lot I thought I’d write a blog about it. Here are the 4 ways to make a TV show.
 Traditional marketing wisdom states that you should offer something of value to your potential customer prior to trying to sell to them. However, this value proposition is different when you’re talking about making a film versus selling a software application. It has to be something of value to your customers, and since most of your customers are not going to be other filmmakers you’re going to need to think outside the box and offer something that people who only consume content are going to be interested in. Here’s a list of some ideas to get you started.
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AuthorMy name is Ben, I'm an Entrepreneur, Producer's Rep, and Author. I'm the founder of Guerrilla Rep Media, Co-Founder/CMO of ProductionNext, and founder of Producer Foundry. Together, the organizations seek to help make filmmaking a more economically sustainable endeavor. I am dysic, I have capitalization issues, and the blogs are often unedited. opinions all my own. 
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