As a key part of writing a business plan for independent film, a filmmaker must figure out how much the film is likely to make back. This involves developing or obtaining revenue projections.
There are generally two ways to do this, each with their own advantages and disadvantages. The first way is to do a comparative analysis. This means taking similar films from the last 5 years and plugging them into a comparative model to generate revenue estimates. The second way is to get a letter of intent from a sales agent, and get them to estimate what they could sell this for in various territories across the globe. This blog will compare and contrast these two methods (Both of which I do regularly for clients) in an effort to help you better understand which way you want to go when writing the business plan for your independent film. 
I’ve been quoted as saying that investors get the short end of the stick in film investment. They end up putting up all or most of the money, and then are often left with their hands out. They’re the last to get paid on the production, and the system is structured in such a way that it’s almost Impossible to create a sustainable investor class.
I wrote an entire 7-part blog series on WHY film investment is in the tubes, so I don’t need to do that again. This blog will focus on exactly what I mean about investors being the last to be paid, when filmmakers don’t get any profit share until after the investors have recouped. The answer to this question lies in the standard distribution waterfall 
In order to properly package a movie, you need three things. Recognizable Name Talent, First Money in, and at least a letter of intent from a distributor. I’ve covered steps for preparing on calling agents in this blog, and a loose script for calling those agents in this blog. I’ve covered some of the ways you can get first money in in this blog. So now, I’ll cover some rules for approaching sales agencies in the blog you’re about to read
There’s a lot of advice on the internet, as well as on this blog about marketing your film using social media. That’s with good reason, Social media is among the most cost effective ways to market your project if you do it properly. Further, it helps you maintain a longer term relationship with potential customers. That being said, it’s not the only way to market your film. It might not even be the most efficient way when it’s the only thing you do. What follows are 5 ways to market your film other than social media.
For this blog, all 5 of these tactics can and should be used in conjunction with each other, and can greatly augment your social media marketing. 
When fundraising for anything, the first money is always the hardest. Investors don’t want to be the first in due to the investment seeming untested. So in order for them to feel more secure, you might need to raise some of the money in other places. Here are the 7 most realistic places for filmmakers to go to get first money in.
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AuthorMy name is Ben, I'm an Entrepreneur, Producer's Rep, and Author. I'm the founder of Guerrilla Rep Media, Co-Founder/CMO of ProductionNext, and founder of Producer Foundry. Together, the organizations seek to help make filmmaking a more economically sustainable endeavor. I am dysic, I have capitalization issues, and the blogs are often unedited. opinions all my own. 
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