With AFM 2019 right around the corner, it’s time for filmmakers to prepare for the market and do their best to get a traditional distribution deal. For those of you who don’t know, AFM is still the best place for American Filmmakers to get traditional, non-DIY distribution. So, with that in mind, here are the major things you need to prepare.
Also, For legal reasons I need to say that the following: The American Film Market® AFM® are registered trademarks of the International Film and Television Alliance® (IFTA®) Any and all Opinions expressed in this video are Not Endorsed by the International Film and Television Alliance® or leadership at the American Film Market.
Just in case you'd rather watch than listen, Here's a Youtube Video on this topic!
You need to know what sales agents and distributors you want to submit your film to. This starts with research and leads lists. You need to figure out which sales agents tend to work in your genre and budget level, what similar films they’ve helped sell recently, what their current market lineup is, whether they require recognizable names, and who the name of their acquisitions lead and CEO are.
To make your job easier, I put a free template in my resources packet which you can get by signing up below.
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You need to get their attention, and a trailer is a great way to do it. I’ve gotten limited theatrical agreements based on an excellent trailer. See that trailer here.
If you don’t have a trailer, you can submit without it. However, it will be much less likely to achieve the desired results.
You’ll need a poster, even if it’s a temp poster that’s eye catching and will convince the sales agent they can move units. It can be a temp poster, but it needs to invoke the spirit of the film and imbue a sense of intrigue for anyone who looks at it.
Once you’ve got the key art, you can use it to create promotional materials. One of those would be a quarter page flyer, another may be a trim-fold brochure. I’ve included a pages document for use at festivals in the resources packet, but it could be modified for AFM. If I get a few people tweeting at me or commenting the want it on my youtube videos that they’d like that, I might make it.
My name is Ben, I'm an Entrepreneur, Producer's Rep, and Author. I'm the founder of Guerrilla Rep Media, Co-Founder/CMO of ProductionNext, and founder of Producer Foundry. Together, the organizations seek to help make filmmaking a more economically sustainable endeavor. I am dysic, I have capitalization issues, and the blogs are often unedited. opinions all my own.